About Us
Founded in 1996 by lifelong musician Larry Serna, Bertie’s Music has been El Paso’s trusted music store for nearly 30 years.
What started in a two-car garage has grown into a cornerstone of the local music community offering instrument sales, repairs, and rentals for students, schools, and professionals alike.
From guitars and violins to saxophones and accordions, every instrument we sell or service carries our passion for quality and craftsmanship.
Our Mission
Our mission is simple to keep El Paso playing.
We believe every musician deserves access to reliable instruments, expert repairs, and honest service.
Through our rent to own program, school partnerships, and in house repair team, we make music education and performance accessible to everyone, from beginners to seasoned pros.
Why Choose Us
We’re more than a store we’re musicians helping musicians. At Bertie’s Music, you’ll always find personal service, real expertise, and a genuine love for the craft.
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New Instruments, New Music, New Products every day!