Privacy Policy

Last updated: November 2025

Who We Are

Welcome to Bertie’s Music (“we”, “us”, “our”).
Our website address is: Bertiesmusic.com

This Privacy Policy describes how Bertie’s Music collects, uses, and protects your personal information when you visit, browse, make a purchase, or otherwise interact with our website and services (collectively referred to as the “Services”).

By using our website or services, you agree to the terms of this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons. When we do, we’ll update the “Last updated” date at the top of this page.
We encourage you to review this page occasionally to stay informed about how we protect your information.

1. What Personal Data We Collect and Why We Collect It

We collect information to operate effectively, process orders, and improve your experience. The data we collect falls into the following categories:

A. Information You Provide Directly

When you interact with us, you may provide:

Contact details: name, address, email, and phone number.
Order details: billing/shipping address, payment confirmation, and product preferences.
Account information: username, password, and other login details.
Customer support messages: any information you choose to include when contacting us.

We use this information to process your orders, provide customer support, and manage your account.

B. Comments

When visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect spam.
An anonymized string created from your email (a hash) may be sent to the Gravatar service to check if you use it. The Gravatar service’s privacy policy is available here: https://automattic.com/privacy/.
After your comment is approved, your profile picture (if applicable) is visible to the public alongside your comment.

C. Media

If you upload images to our website, avoid including embedded location data (EXIF GPS). Visitors can download and extract location data from images uploaded to the site.

D. Cookies

Cookies are small files stored on your browser to improve your experience.
We use cookies to:

Remember your login and display preferences.
Save form data for faster checkout.
Monitor website performance and traffic (analytics).

You can disable cookies in your browser settings, but this may affect how certain parts of the website function.

Cookie durations:

Login cookies: 2 days (or 2 weeks if “Remember Me” is selected).
Display preferences: 1 year.
Temporary session cookies: deleted when you close your browser.

E. Embedded Content from Other Websites

Articles and pages on our site may include embedded content (e.g., videos, images, articles). Embedded content behaves as if the visitor had visited the other website directly.
These sites may collect data about you, use cookies, and track your interactions if you are logged in to those websites.

F. Automatically Collected Data (Usage Data)

We may collect certain data automatically through cookies or analytics tools, including:

Browser type and version
Device information (desktop, tablet, mobile)
IP address and general location (city, state, or country)
Pages viewed, time spent on the site, and referral sources

We use this data to improve website functionality, troubleshoot issues, and enhance customer experience.

G. SMS Communications

If you consent to receive text messages from Bertie’s Music, we may send you updates about:

Order confirmations and status
Repair order updates
Product availability notifications
Customer service follow-ups

Message Frequency: Varies based on your interactions (up to 5 per day).
Fees: Standard message and data rates may apply.
Opt-Out: Reply “STOP” to any message or contact us at (915) 591-1759 or info@bertiesmusic.com.
Help: Reply “HELP” to any message or contact us directly.

Your phone number will never be sold or shared with third parties for marketing purposes.

2. How We Use Your Personal Information

We use your personal information to:

Process your orders and payments
Deliver purchased products and services
Communicate about orders, returns, and support
Respond to inquiries and provide customer assistance
Send updates, promotions, or newsletters (if you’ve opted in)
Improve our website, products, and overall user experience
Detect, prevent, or investigate fraud and security issues
Comply with applicable laws and regulations

We may also use aggregated, anonymized data for analytics and performance tracking.

3. How We Share Your Information

We do not sell your personal data.
We only share information when necessary, including:

With payment processors to complete your purchases
With shipping providers to deliver your orders
With IT and website management partners who help us operate securely
When required by law, court order, or governmental request
To protect our legal rights, customers, and operations

All partners and service providers are required to keep your data confidential and use it only for the intended purpose.

4. Data Retention

We retain your data only as long as necessary to fulfill the purposes described in this policy:

Comments: kept indefinitely to recognize and approve follow-ups automatically.
Account data: retained while your account is active.
Order records: retained for accounting, legal, and tax compliance.
Contact inquiries: stored as needed to provide ongoing support.

You can request deletion of your personal data at any time (see Your Rights below).

5. Your Rights

Depending on your location, you may have rights over your personal data, including:

Access: Request a copy of the data we hold about you.
Correction: Request correction of inaccurate or outdated information.
Deletion: Ask us to erase your data (except where we must retain it for legal reasons).
Portability: Request an exported copy of your personal data.
Opt-Out: Choose not to receive promotional messages or texts.

To exercise your rights, contact us at:
📧 info@bertiesmusic.com or 📞 (915) 591-1759.
We may verify your identity before processing your request.

6. Security and Data Protection

We use industry-standard safeguards to protect your data against loss, theft, or misuse. However, no online transmission or storage system is completely secure.
If a data breach occurs, we will notify affected individuals and relevant authorities as required by law.

7. Children’s Data

Our website and services are not intended for children under the age of 18.
We do not knowingly collect or store personal information from minors. If you believe a child has provided us with personal data, contact us immediately to have it removed.

8. Third-Party Websites

Our website may include links to third-party websites. We are not responsible for their privacy practices, content, or security.
Please review the privacy policies of any third-party sites you visit.

9. Analytics

We may use analytics tools to understand how visitors interact with our website. These tools collect anonymous data to help improve site performance and user experience.
We do not use analytics to collect or store personally identifiable information.

10. Where We Send Your Data

Visitor comments may be checked through automated spam detection services or security filters.
We may use secure third-party hosting and email providers who store and process your data on our behalf under strict confidentiality obligations.

11. Data Breach Procedures

In the event of a data breach, we will:

Investigate and contain the issue immediately.
Notify affected users and relevant authorities if required.
Take corrective action to prevent recurrence.

12. Contact Information

Bertie’s Music
1550 N Zaragoza Rd #A-105, El Paso, TX 79936
info@bertiesmusic.com
(915) 591-1759

For any questions, data access requests, or privacy concerns, please contact us directly.

Summary

We respect your privacy and are committed to protecting your personal information.
By using our website or services, you consent to the collection and use of your data as described in this Privacy Policy.